Sustainable Business Models: Navigating Opportunities and Challenges

Dive into the transformative world of sustainable business models with Bocken et al.'s eight archetypes! Discover how companies like Airbnb and Too Good To Go integrate sustainability into their operations, while navigating the challenges of cost and production changes. We also explore the entrepreneurial concepts of causation vs. effectuation and the principles that help businesses thrive in uncertain conditions. Learn how value co-creation and understanding customer needs can drive success in today's market. Tune in for insights that empower your sustainable journey!